Article marketing can turn out to be your greatest resource for traffic, or the biggest time waster you can ever experience, depending on how you use it.
Most people spend their time writing dozens of articles and submitting them to different directories in order to create backlinks and drive traffic. This can and will work in the long run, but there is a lot of effort that could be better used in creating a more efficient and profitable promotion instead.
Exposure is the Key
Some marketers will worry about duplicate content issues and Google algorithms, while others know the value of saving time. The more an article gets exposed to the public, the more traffic will appear at your website.
There are a lot of ways you can get this done. You can hire an individual, usually at a cheap price, that can write and/or submit these articles for you in bulk.
You can find skilled freelance writers on freelance sites such as elance.com, guru.com or rentacoder.com. On the submission side, there are companies on the Internet that provide submission services, and some of them offer decent prices as well.
There are also directories that will send your articles to other directories. You will have to pay for this service, but many Internet marketing professionals use them and get good results.
How Article Marketing Can Send Massive Traffic To Your Site
A lot of webmasters turn to the directories to supply content for their websites. Whenever an article is used for content, the resource box must remain intact. It makes sense to create as many different articles and submit each of them to as many high page rank directories as possible, so that they can appear on as many webpages as possible.
Many people these days are using automatic content producers for their sites. These programs jump into the directories and grab articles that are related to the niche site. If your articles appear in these directories, there is a good chance that they will end up on other websites. This creates traffic, not to mention valuable back links.
Back links to your site will raise your Google ranking, which will in turn raise your traffic level. The formula for article marketing success is very simple.
1. Articles > traffic
2. Articles > back links > positive Google ranking > traffic
You are essentially killing two birds with one stone by writing articles. The idea is to get your articles exposed to as many people as possible.
Promoting One Article
If you have written an article and you see that Google has a certain love for it, and it is rising in the search engine listings, you can take that article and promote it. The technique is basically the same: create back links to the article by writing a few different articles and submitting them to hundreds of sites.
Getting an article to rise to number one in Google means getting traffic back to your website. One article alone can equate to thousands of visitors if proper promotion is done.
Article Marketing Quality
People that write garbage articles in bulk and send them out to directories are never going to get the same amount or quality of traffic as people who write well-written articles that offer beneficial content to the reader.
One reason is this – a high quality article can be picked up by an authority website that sends out a newsletter to thousands of subscribers. If your article is chosen for this type of promotion, then you will have a traffic explosion. Webmasters are always on the lookout for quality articles that meet their expectations; and if yours stands out from the crowd, you have a better chance of getting this mass exposure.
It doesn’t stop there. Once you have impressed one webmaster, others will notice and start looking at your articles as well. Also, the person that chooses your article for their newsletter or to place on their website, will be closely guarding your future writings for any articles they may need. Many business relationships have started from a single well-written article.
The basic lesson that needs to be reinforced, as it is often forgotten during an article marketing promotion – is that an article containing grammar and spelling mistakes, and offering nothing of value to the reader – will not get clicks on its resource box. Quality articles will get the clicks; and the more clicks you get, the more traffic you gain.
It may be time to review your traffic strategies if your article marketing efforts have not produced the kind of results you were initially hoping for. A lot of money can be made by article writing and marketing, but only if it is done with the reader in mind.
Many people get lost with the money to be made – and the traffic required making that money – that they completely forget that they are writing for a reader. Give the reader the information he is looking for, in a well-structured article, and you will receive both traffic and money. Always think about the reader and you will have a successful article marketing promotion.
To Your Success!
Warm Regards,
Jeremy Gislason
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