Most people spend their time writing dozens of articles and submitting them to different directories in order to create backlinks and drive traffic. This can and will work in the long run, but there is a lot of effort that could be better used in creating a more efficient and profitable promotion instead.

Exposure is the Key

Some marketers will worry about duplicate content issues and Google algorithms, while others know the value of saving time. The more an article gets exposed to the public, the more traffic will appear at your website.

There are a lot of ways you can get this done. You can hire an individual, usually at a cheap price, that can write and/or submit these articles for you in bulk.

You can find skilled freelance writers on freelance sites such as elance.com, guru.com or rentacoder.com. On the submission side, there are companies on the Internet that provide submission services, and some of them offer decent prices as well.

There are also directories that will send your articles to other directories. You will have to pay for this service, but many Internet marketing professionals use them and get good results.

How Article Marketing Can Send Massive Traffic To Your Site

A lot of webmasters turn to the directories to supply content for their websites. Whenever an article is used for content, the resource box must remain intact. It makes sense to create as many different articles and submit each of them to as many high page rank directories as possible, so that they can appear on as many webpages as possible.

Many people these days are using automatic content producers for their sites. These programs jump into the directories and grab articles that are related to the niche site. If your articles appear in these directories, there is a good chance that they will end up on other websites. This creates traffic, not to mention valuable back links.

Back links to your site will raise your Google ranking, which will in turn raise your traffic level. The formula for article marketing success is very simple.

1. Articles > traffic
2. Articles > back links > positive Google ranking > traffic

You are essentially killing two birds with one stone by writing articles. The idea is to get your articles exposed to as many people as possible.

Promoting One Article

If you have written an article and you see that Google has a certain love for it, and it is rising in the search engine listings, you can take that article and promote it. The technique is basically the same: create back links to the article by writing a few different articles and submitting them to hundreds of sites.

Getting an article to rise to number one in Google means getting traffic back to your website. One article alone can equate to thousands of visitors if proper promotion is done.

Article Marketing Quality

People that write garbage articles in bulk and send them out to directories are never going to get the same amount or quality of traffic as people who write well-written articles that offer beneficial content to the reader.

One reason is this – a high quality article can be picked up by an authority website that sends out a newsletter to thousands of subscribers. If your article is chosen for this type of promotion, then you will have a traffic explosion. Webmasters are always on the lookout for quality articles that meet their expectations; and if yours stands out from the crowd, you have a better chance of getting this mass exposure.

It doesn’t stop there. Once you have impressed one webmaster, others will notice and start looking at your articles as well. Also, the person that chooses your article for their newsletter or to place on their website, will be closely guarding your future writings for any articles they may need. Many business relationships have started from a single well-written article.

The basic lesson that needs to be reinforced, as it is often forgotten during an article marketing promotion – is that an article containing grammar and spelling mistakes, and offering nothing of value to the reader – will not get clicks on its resource box. Quality articles will get the clicks; and the more clicks you get, the more traffic you gain.

It may be time to review your traffic strategies if your article marketing efforts have not produced the kind of results you were initially hoping for. A lot of money can be made by article writing and marketing, but only if it is done with the reader in mind.

Many people get lost with the money to be made – and the traffic required making that money – that they completely forget that they are writing for a reader. Give the reader the information he is looking for, in a well-structured article, and you will receive both traffic and money. Always think about the reader and you will have a successful article marketing promotion.

To Your Success!

Warm Regards,
Jeremy Gislason
Follow us on Twitter at:
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An often overlooked traffic generation method, a press release can be a relatively easy and cost-effective way to drive customers to your website or offer. In this article, I’m going to teach you how to take advantage of this untapped resource and generate massive traffic using press releases.

So What Exactly is a Press Release?

Unlike other run-of-the-mill online advertisements, a press release is comprised of valuable information about your business, which generally includes an announcement of a new product or service.

A well written and properly formatted press release stands a good chance of being picked up by hundreds of news outlets online, spreading your news and your message to a potential audience of millions of readers.

For example, online media giants like Google News are constantly on the prowl for newsworthy content to include in their listings. If your press release makes it’s way into one of these coveted spots, be prepared for a tsunami of free traffic that might have otherwise cost you thousands of dollars to generate.

In addition to free traffic, a well written, properly distributed press release will also help your business gain brand recognition and instant credibility. Information and articles from respected news outlets are viewed by readers in an entirely different way than standard online advertisements.

In a virtual sea of online competition, it’s exactly this type of branding and credibility that will set you apart from the rest. Ready to start digging into this goldmine traffic? Then you first need to know…

How To Write Captivating Press Releases Like A Pro

If you are ready to harness the power of press releases, you will need to start by writing a properly formatted and captivating story. Don’t worry, you don’t have to be an award-winning author to craft a professional quality press release.

Following a few simple steps and guidelines can help you to streamline the process and get you writing press releases like a pro in no time. That being said, here are some pointers to get you started:

1. Write a killer headline. This is where you need to grab your reader’s attention. Make sure your headline is relevant to your subject, but interesting enough for readers to click through and read your entire story. Don’t be afraid to brainstorm 5 or even 10 headlines and pick the best one off the list. Your headline is the most crucial component of your press release, so don’t rush this step.

2. Keep it short and to the point. This is where a lot of advertisers fail with press releases. If you want to generate massive traffic from your press release, convey as much relevant information about your website or your offer as you can in 300 words or less. “Information overload” can cause readers to click away, so just stick with the basics when it comes to writing about your offer. Craft your press release while keeping in mind that the ultimate goal is to get readers to click through to your website for more information about your offer.

3. Keywords are the key. Skillfully using keywords, or search terms, throughout the body of your press release is a great way for your news to be found by consumers looking for your product or service. There’s no need to go overboard – using your keywords five or six times throughout a 300 word article is sufficient.

4. Test your links before you submit your press release. This step is pretty self-explanatory, but always be sure to check your links and verify that they are working properly before submitting your press release to online news outlets. Not only will broken links prevent users from clicking through to your website, they can also cause your press release to be declined for inclusion by online news aggregators.

5. Don’t hesitate to compare your work with others. Comparing your press release against others, or even using a pre-made template to write your release from, is a great way to gauge the quality of your work and ensure that you have properly formatted your news story.

So now that you have a basic understanding of how to compose an effective press release, you’ll need to distribute your news to readers. When distributing your press release, you will have two primary options to choose from: paid distribution and free distribution.

Free Distribution

News websites that will accept your press release free of charge are easily found by simply visiting your favorite search engine and searching the term “free press release submission”.

Although it can be somewhat time consuming to submit your news to all of the sites individually, the results are definitely worth the work that you will put in.

Paid Distribution

If you are willing to pay a small fee to a paid distribution service, you only need to submit your news story once, and these paid press release distribution services will handle all of the dirty work for you.

Every service is different and comes with its own list of pros and cons, so you will have to research these services and find a reputable provider who submits to the news sources where you would like to see your story featured.

The benefit of using a paid press release distribution service is that all you need to do is submit your news story once, then sit back and watch the traffic roll in.

Free traffic, instant credibility and brand recognition are just a few of the many benefits you will enjoy by writing and submitting press releases. If you have found yourself searching for a way to increase your traffic and get more eyes on your offers, writing compelling news stories can help you to reach your goals and increase your business profits with ease.

To Your Success!

Warm Regards,
Jeremy Gislason
Follow us on Twitter at:
http://twitter.com/SureFireWealth

Want to reach Internet Marketing top gun status in no time? Now you can get a FREE 30-day test drive to ten of the most popular and useful five-star home business membership sites! Join the lucky few to have full top-level lifetime access to each one of these internet marketing membership sites at www.PrivilegedMemberships.com

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Ezine advertising is one of the most effective methods to gain traffic to your site.  Since an ezine is usually targeted towards a particular group, you can reach an audience that’s already interested in your product or service.

How To Choose The Ideal Ezines To Advertise In

First, ascertain how large the readership of the ezine is.  The best ad in the world won’t get much response from a readership of only a couple hundred people.

Make sure they have the traffic needed to justify your expenditure.  Many ezines list their readership numbers, but don’t believe their data. Research the ezine by looking on the Internet for comments about it, criticisms or praise.

Another way to find the right ezine for your ads is to join an ezine directory service.  You’ll have access to hundreds of ezines, their readership and subscriber information; and most of those directories are searchable using subjects or keywords.  You can easily find which ones are offering promotional rates for your ad; and if you’re lucky, you might even find free advertising space!

Remember to check out their reputation too, because some of the less scrupulous ezines will gladly take your money but not run your ads.  It is recommended to stay away from co-op (bulk) ezine advertising.  Unfortunately, co-ops have developed a reputation for deception and dishonesty.

An excellent way to find the right ezine to advertise in is to subscribe to the ones you are considering.  If you receive an email requiring you to confirm your subscription, you might have found a quality ezine with dedicated readers.  There might also be information in the emails about advertising rates, which will shorten your search.

Finally, make sure that your product or service is something that the ezine’s readers would be interested in.  If you have a great new method for stock market trading, it won’t get much reaction in an ezine that promotes frugality.

Now that you’ve found some ezines that suit your purposes, have a strong subscriber base and whose subjects compliment your product or service, the next step is to write email promo ads that sell.

How To Create High-Converting Email Messages and Ads

Obviously, solo ads would reap the best results as you are not competing with other ads and the whole message is focused on your offer.  When writing solo ads, make sure you write an attention-grabbing, benefit-packed subject line.

Each sentence in the body of the email message should also sway the reader to continue reading and appeal to their desires and interests.

And even though it’s a solo ad, you don’t need to make it long; lengthy emails might trigger the email filters to block your message.  The role of the solo ad is to tease or convince the reader to click or go to your website.  It is the website’s role to do all the selling for the prospect.

If you’re on a tighter budget, you could opt to go for the classified ads or sponsor ads. They’re less effective than the solo ads, as they compete with other ads and content for the reader’s attention.  But it might still be worth it as long as your message is interesting and catchy enough.  If possible, choose your ad to appear in the upper portion of the ezine.

Here’s a moneymaking tip: Get feedback from business associates or contacts.  Is your ad interesting enough for them?  Did your message grab their attention?  You’ll only get one shot with each reader, so make the most of it.

If your ad lacks the ability to attract attention or if it’s poorly written, you should consider hiring a writer.  Since the response to the ad is only as good as the ad itself, it will be more of an investment than expenditure.

Online Advertising Methods To Avoid

One that still enjoys popularity is the Pay to Click (aka PTC) format.  Your ad is listed on a page with other ads and presented to a subscriber who has signed up to be paid a cent or fraction of a cent for viewing ads for fifteen to thirty seconds.

This is a very poor way to advertise, even though the rates are very affordable.  Subscribers to PTCs will click on your ad, but the only time the majority of them look at it is to check the countdown clock.  Meanwhile, they’ve navigated to another window that contains yet another PTC they are working on.

Most people who click ads at PTCs have no intention of looking at the ads and rarely buy anything they see advertised.  They are there to make money, not to spend it.  As you can see, there are certainly methods of advertising that just don’t pay.

Another form of advertisement that really isn’t advisable is the pop-up or peel-away ad.  Annoying potential customers isn’t the best way to attract business.  The fact is that no matter how interesting your ad is, most people will avoid your product if they are forced to view the ad before they can access the page they wanted.

In conclusion, the only true way to succeed in your advertising campaigns is to test and track your results.  In due time, you’ll know which email promo ads convert the highest, and which ezines or online services are the best places to advertise in.

To Your Success!

Warm Regards,
Jeremy Gislason
SureFireWealth Inc
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Thank your lucky stars that over 200 million people access the Internet.  When it comes to making money online, you can’t ignore the mere presence of 200 million people, no matter what you sell on the internet.

Say what you will, but if you’ve been online for any amount of time, you already know that getting the audience you want is a lot harder than it seems.

When the dust settles, you have search engines to submit to, links to make, banner exchanges to sign up for, e-mail databases to create, lists to post to, and I could go on and on.

It is absolutely vital that you think outside the box when you are designing a web promotion strategy.  You see, the Internet provides a place for any and everyone to share, receive, and contribute information. 

But here’s the real kicker…you have to know HOW to harness this traffic and give the people what they are looking for.  Keep reading as we cut through the smoke and mirrors.  You will walk away with a solid plan for increasing your web traffic.

Let’s begin…

1) Target The Right Audience.

No doubt about it, the Internet is a market of niches; and if you have the capability of appealing to one or more of these niches, you can become very successful.

Here’s the tip…the more obscure the subject, and the smaller the market, the less users you will get for your website. 

With that being said, you goal here is to get people who are interested, and with money to spend, to come to your site and become loyal users.

It is a waste of time to market to people whose interests are different from what your website is promoting.

Consider this fact:  If you goal is to make money, you want to bring to your website the types of people who are prepared to buy what you are selling.  There is no need to reinvent the wheel here. Being everything to everybody will put you on the short end of the stick every time.

Let me ask you…who will benefit the most from visiting your site?  If you can answer this question, you have your target market.

Direct your marketing efforts only towards that group people, and you will be able to get your foot in the door and start seeing some real profit.

By now, you are probably wondering just how to find your target audience.  A good rule of thumb is to look for online communities, e-mail lists, discussion forums, and virtual communities in your niche. 

Poke around different sites to see what is most important to them.  What are their complaints?  What problem keeps popping up that no one has solved?  You’ll be surprised at just how much you can learn from this method. 

In fact, if you do this early enough in the game, and on a consistent basis, your marketing strategy will develop right before your eyes.

2) Know Your Competition.

If you really want to increase your web traffic immensely, then research your niche and spend as much time as possible studying how other website are conducting business.  You can use any search engine to find websites located within your niche.

But that’s not all.  Visit your competitor’s sites as soon as possible.  What you can learn can help improvise the quality of your own website. 

Read their content, follow the links on their website, check out and even order their products. See what their promotion techniques are, find out their search engine ranking, and more importantly – find out what group of people they appear to be targeting the most.

Pay close attention to those features that seems to gain a lot of usage.  Do they blast free offers, give out discount coupons, offer free software, offer membership to a free newsletter, and do other marketing activities worth modeling?

The point here is to look at the big picture.  What are they doing to add value to their site?  Take notice of just how well they deliver.  In fact, ask yourself if they over-deliver.

A word of caution here:  Competitors site do change, and change often.  It is to your advantage to check on these sites on a routine basis. 

Stay ahead of the game and be flexible. Despite what you may have heard, consider getting on your competitors mailing list.  This way you will know what they are offering when, and how much. 

Get to know your competitors well.  The more you know, the easier it will be for you to beat them to the punch and increase your web traffic

3) Make Your Business Easy To Find

As you might have noticed, marketing messages are everywhere, and it is easy to get lost in the crowd. 

I’m telling you, society has a short attention span.  So, do whatever it takes to persuade them to your side – and do it fast.

For starters, your domain name is your signature.  It is a great tool for catching your target audience’s attention.  What it boils down to is making a good first impression. 

Having your own domain name projects a professional image of your website.  It tells the world you mean business.  And, on top of that, it tells your niche that you have dedicated a space to serve only them. 

And, just in case you are wondering, getting a domain name is really cheap. We use NameCheap.com for all our domains.

The main thing here is to grab a name that stands out from the crowd – one that commands attention.  Choose a unique word or short phrase.  Something people will remember and can easily type into a web browser.  Think of words that cause good feelings to stir and begin there.

My point is, make the domain as distinctive as possible because it is what people will use to come to your website.

All in all, you can run a successful business and garner the lion’s share of online traffic if you know where to begin.  Where will you go from here?

To Your Success!

Warm Regards,
Jeremy Gislason
Follow us on Twitter at:
http://twitter.com/SureFireWealth

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